DIGITAL

The majority are aware how powerful a tool social media marketing can be for their business, however, it has to be used correctly. Every word, every image, every message has to have intent.

Many underestimate how much work is involved in getting it right, but that’s why stepping back and creating a strategy from looking at the bigger picture is important. By creating a content calendar and scheduling social posts for months ahead means you know EXACTLY what content will be needed and therefore each design that will be required for each piece of content.